NetEase has officially stated its position on GenAI:

In a recent report, the company stated that it has comprehensively integrated AI into the entire game development cycle - from art and design to programming, animation and QA, in order to speed up production and implement “AI-native” gameplay features.

CEO William Dean called AI a core competency of the company, which is already increasing efficiency and opening up new formats of interaction.

In addition, the report noted that revenue from the games and related services segment amounted to RMB 27.5 billion (≈ $3.9 billion), which is 3% higher year-on-year. #game