Nintendo won the console war
Because Nintendo has exclusives and good hardware with clear tasks.You can argue about the price and power of the Switch 2, but the console works.What do you remember when you think of Nintendo?Mario, Pokemon, Kirby of some kind - recognizable, living mascots, the associative series is clear.There are fresh ones about all these characters - different ones!- games.And the platform has a face and style.You have to admit it, whether you like her or not, whether she’s interesting or not.
We already remembered about Xbox over the weekend, against the backdrop of the departure of Phil Spencer, who buried the platform before his retirement.He tried.He still did a lot.All this is nonsense, the main thing is the result.As a result, the platform no longer exists.Everything is now Xbox.
Thanks to Phil, Xbox is “Netflix for games”, without a face and philosophy (they say that without payback).With the only successful, recognizable and stable series - Forza Horizon.But cars are not suitable for mascots, and the other half of Forza - Motorsport - by the way, was finally nailed down under Spencer.
How could you take down a titan in the face of Halo?But it worked out.If Halo Infinite is remembered today, it is only in the context of memes about Craig.Everyone has already forgotten about the relatively quick release of the remake of the first part.Gears of War didn't crap even once, but it also lost its value - here it's worth asking about marketing.The new part is coming out this year and should already be making such a noise that all the pipes are shaking.And where?We are waiting for Fable, but since the Xbox 360 it has become nothing in the pop cultural sense.Xbox doesn't have a face.
But is Sony doing better?What are the faces of PlayStation now and what are the recognizable, stable series?Let's not seriously discuss Horizon - there was literally a reason to remember how Hermen Hulst was imposing it.Kratos fell apart and retired almost five years ago.His Greek return is in such a distant future that there is nothing to talk about.Everything that is difficult to dig up remains on the PS4 - even Bloodborne in the context of the PlayStation “mascot” is remembered more quickly than the current non-exclusive exclusives.
Such things.A heap of crises immediately emerged - managerial and financial among them.Platform holders no longer formulate a philosophy, but simply provide services and convenient services to their clients.But I won’t do armchair analytics and count money—I’m just expressing myself emotionally.As a culture lover.
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