SEGA is not happy with the sales of its games, despite high ratings from the press and players. The company noticed that there was no growth in sales from their high-quality modern games, and in connection with this it intends to reconsider its approach to marketing and commercial activities.However, one of SEGA's advantages is the low cost of developing AAA games, which helps them a lot.Now SEGA is going to optimize prices for digital copies depending on the region, abandon the publishing department by region in favor of a single global structure, and focus on promoting brands instead of individual new products. #game