According to analytics company Newzoo, GTA 6 could bring in between $3.25 and $5.2 billion in revenue in the first week after release.
Key figures:
digital pre-orders have already exceeded $260 million worldwide;
this is the largest start of pre-orders in history according to Newzoo;
the US and the five largest European markets alone accounted for about $180 million in pre-orders;
The game is still 21 weeks away from release, and Rockstar's full marketing campaign hasn't even begun.
At the same time, analysts called rumors of $1 billion in pre-orders “absurd,” noting that no game in the near future will be able to reach such a sum only through pre-orders.
For comparison, GTA V earned $1 billion in the first three days of its release in 2013.
According to Newzoo, given the scale of anticipation around GTA 6 and the high demand for more expensive editions, the new part is capable of setting a new sales record in its first week.
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