Bloomberg has revealed new details about Xbox's massive restructuring.Just another padding
• Over the past 10 years, Microsoft has spent nearly $80 billion buying gaming companies in hopes of helping it grow Game Pass, but the strategy hasn't lived up to expectations.
• Game Pass currently has about 30 million subscribers, 4 million fewer than in 2024.The service lost millions of users after raising its price last year.
• According to Circana, most gamers buy no more than two games a year, and many prefer to play the same games over and over again, so the “game Netflix” model worked worse than expected.
• Xbox has long warned that releasing expensive games on Game Pass on release day reduces their value and reduces sales.Just because of the release of Call of Duty: Black Ops 6 in subscription, Microsoft, according to Bloomberg, lost more than $300 million in sales in 2024.
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