Sony sees anime as one of the key areas of future growth and intends to become a media giant with a huge portf

Sony sees anime as one of the key areas of future growth and intends to become a media giant with a huge portfolio of popular franchises, reports Bloomberg.

The company 's main plans:

• Sony is interested in investing in Shueisha, which owns the rights to Dragon Ball, Naruto, and One Piece manga.

• The company is already Kadokawa's largest shareholder.

• Sony is ready for new acquisitions when opportunities arise.

• Aniplex and Crunchyroll create a new Hayate studio to produce the original anime.

• The company wants to be more active in developing children's franchises like Bluey and Chiikawa in Japan.

• Sony does not rule out the creation of its own theme parks if the demand is high enough and the IP portfolio allows for such a large-scale project.

Aniplex chairman Atsuhiro Iwakami has specifically highlighted his long-term plans for Demon Slayer:

We want Demon Slayer to be around for another 10 years, 20 years, maybe even 50 years, 100 years, and our goal is to create a franchise that can last for decades. #game