Take-Two CEO Strauss Zelnick called Google's Project Genie, which allows the creation of virtual worlds using AI, "a great sign of things to come."

Despite the 12% drop in the company's shares after the announcement of the technology, Zelnick emphasized that Take-Two was initially built on machine learning and artificial intelligence.

“This is an opportunity, not a problem,” he said, adding that AI tools help teams create more impactful content. #game