Spider-Man: New Day advertising campaign is estimated at $309 million in media costs, which is a record among

Spider-Man: New Day advertising campaign is estimated at $309 million in media costs, which is a record among all Hollywood movies.

Far from Home$288 million.

The film features 165 brands, including McDonald's, Little Caesars, Samsung and BMW, but the rights to sell the souvenirs belong to Disney.

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