Meanwhile, the advertising campaign Spider-Man: The New Day is estimated to be worth $309 million, a record am

Meanwhile, the advertising campaign Spider-Man: The New Day is estimated to be worth $309 million, a record among all Hollywood films.

The previous record was also held by Spider-Man movie Far From Home with a $288 million profit.

165 brands, including McDonald's, Little Caesars, Samsung and BMW, are involved in the promotion of the film, but the rights to sell the souvenirs belong to Disney.

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