Microsoft has restricted Xbox Cloud Gaming because of AI
Windows Central editor Jeff Corden has revealed the reason why Microsoft decided to limit Xbox Cloud Gaming's usage.
The situation is compounded by the high demand for computing power from Microsoft's AI units. The Azure server racks can be used to serve Xbox Cloud Gaming or more corporate-prioritized AI systems.
Given the computing resources required for AI, Xbox Cloud Gaming is actually losing out on more than 15 hours a month
The cloud infrastructure requires constant expenses. Server equipment is outdated and needs to be replaced, and electricity and cooling systems are needed to operate around the clock.
From November, Xbox Game Pass Ultimate subscribers will receive 15 hours of cloud gaming per month. The Premium tariff will include 10 hours, and the Essential 5 hours. After the limit expires, users will have to purchase additional time separately, the cost of which has not yet been announced.
Microsoft estimates that about 4% of Xbox Game Pass subscribers will be affected by the changes. However, among them are users who view the cloud service as the primary way to launch games, including those who own inexpensive portable devices and people who do not have a modern console or gaming computer.
In comparison, competing NVIDIA GeForce Now's premium rates provide up to 100 hours per month and allow you to transfer some of the unused time to the next accounting period.
This shows a major shift in Microsoft's priorities. The corporation has for many years represented cloud gaming as one of the main ways to develop Xbox, but is no longer willing to continue unlimited subsidization of the service against the backdrop of more profitable use of server power in artificial intelligence.
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