August 19, 2026 19:29
Bloomberg: Sony burned hundreds of millions of dollars to create service games, but it didn't succeed Sony Int
Bloomberg: Sony burned hundreds of millions of dollars to create service games, but it didn't succeed
Sony Interactive Entertainment's service strategy has failed almost entirely, according to Bloomberg journalist Jason Shrier. Except for the rare successful games like Helldivers 2 and Marvel Tokon: Fighting Souls, which were created by outside developers, the company has nothing to boast about on this front.
If it weren't for these games, strategy would be a hundred percent disaster.
The journalist recalled that service games can bring huge revenues, but their development is highly risky, because the fight for audience attention is in a crowded market.
Originally, the PlayStation was going to release more than a dozen service games by the end of the current decade, but after a string of setbacks and a major failure, Concord was forced to significantly reduce plans and revise its internal strategy.
Sony has canceled multiplayer God of War, Spider-Man, The Last of Us, and a number of other unannounced major projects.
The latest example of the problem was the development of Horizon Hunters Gathering, which after the release of Horizon Forbidden West was the focus of much of the studio Guerrilla Games. Following negative reviews from the participants in the closed tests, Sony demanded that the team abandon the original service concept and turn the project into a more traditional cooperative action with a story mode and smaller scale.
In recent years, Sony's service course has contrasted sharply with the strategy of the PlayStation 4 era, with Shrier recalling that the company was then betting on large single-player action games that strengthened the brand's reputation and helped the PlayStation 4 to break through with huge sales.
The $3.6 billion Bungie purchase failed to live up to expectations. Sony hoped that Destiny's creators' experience would help launch service hits from PlayStation Studios, but this did not happen, and Bungie itself faced serious problems.
@gm_galactic #PlayStation #game #Strategy #Marvel
Sony Interactive Entertainment's service strategy has failed almost entirely, according to Bloomberg journalist Jason Shrier. Except for the rare successful games like Helldivers 2 and Marvel Tokon: Fighting Souls, which were created by outside developers, the company has nothing to boast about on this front.
If it weren't for these games, strategy would be a hundred percent disaster.
The journalist recalled that service games can bring huge revenues, but their development is highly risky, because the fight for audience attention is in a crowded market.
Originally, the PlayStation was going to release more than a dozen service games by the end of the current decade, but after a string of setbacks and a major failure, Concord was forced to significantly reduce plans and revise its internal strategy.
Sony has canceled multiplayer God of War, Spider-Man, The Last of Us, and a number of other unannounced major projects.
The latest example of the problem was the development of Horizon Hunters Gathering, which after the release of Horizon Forbidden West was the focus of much of the studio Guerrilla Games. Following negative reviews from the participants in the closed tests, Sony demanded that the team abandon the original service concept and turn the project into a more traditional cooperative action with a story mode and smaller scale.
In recent years, Sony's service course has contrasted sharply with the strategy of the PlayStation 4 era, with Shrier recalling that the company was then betting on large single-player action games that strengthened the brand's reputation and helped the PlayStation 4 to break through with huge sales.
The $3.6 billion Bungie purchase failed to live up to expectations. Sony hoped that Destiny's creators' experience would help launch service hits from PlayStation Studios, but this did not happen, and Bungie itself faced serious problems.
@gm_galactic #PlayStation #game #Strategy #Marvel